Visit Brasil
The Whole Picture

To grow Visit Brasil’s audience, local artists turned travelers’ photos into vibrant works of art.

Visit Brasil is Brazil's official Instagram account with images taken by those who love the country. To bring new followers to the handle, we created a digital activation in which local artists embellished hundreds of pictures shared on the app.

For one week, six illustrators turned tourist photos of Brazil — shared with the hashtag #visitbrasil — into live works of art. With every stroke, more followers. With every illustration, more buzz. The result: tens of thousands of new fans on Instagram and widespread attention across social media and the press.

We created a digital activation to show that Brazil's beauty goes beyond what a photo can capture.

Future Interrupted