The climate crisis is seen as distant and systemic. People know it’s serious, but don’t feel personally involved or know how to act beyond small lifestyle choices.
To make responsibility visible and personal — showing that everyone plays a role, and that demanding systemic change is part of the solution — the global research organization WRI placed digital totems in high-traffic public spaces.
In less than a minute, users answered five quick questions and received a personalized Climate Receipt, revealing their estimated environmental impact and who is already bearing the cost. A unique QR code connected them to meaningful actions — from policy pressure to large-scale solutions guided by WRI’s data and tools.
